Through the partnership with Ravensburger, Steiff will retain its independence and remain headquartered in Giengen an der Brenz.

Ravensburger has acquired a stake in Margarete Steiff as a strategic investor. Both companies rank among Baden-Württemberg’s leading toy manufacturers and have stood for quality, responsibility and strong brand values for generations. Steiff will retain its independence and remain headquartered in Giengen an der Brenz.

“Steiff is one of the most renowned brands in the toy industry, characterised by a high degree of quality and strong emotional appeal,” said Clemens Maier, CEO of Ravensburger. “Our company founder, Otto Maier, was inspired by the idea of developing toys for the head, hand and heart. Steiff, in particular, represents the heart. With products that have been part of many people’s childhoods for generations—in line with company founder Margarete Steiff’s motto: ‘For children, only the best is good enough.’”

The seller is Steiff Beteiligungsgesellschaft (Steiff Holding), owned by the heirs of company founder Margarete Steiff. Through the partnership with Ravensburger, the family is setting the course for a long-term future for the heritage company.

“For us, it was essential to entrust Steiff to a partner who understands and respects the brand, its values and its heritage,” commented Frederik Reimann, Managing Director of Steiff Holding. “Ravensburger embodies this very attitude like no other company.”